SUPERFEET’S SUCCESS AT ISPO

Anatom, the European distributors of Superfeet premium insoles, enjoyed great success at ISPO trade fair, occupying a bigger and more impressive stand than ever before.

Sales of Superfeet increased by 94% in 2006 and ISPO got 2007 off to a good start with 6 new European countries committing to selling the premium insole brand. Superfeet insoles assist with the body’s alignment, decreasing the amount of stress placed on the ankles, knees, hips and back.

ISPO also saw the launch of the first male specific insole, the Orange. This accompanies the women’s Berry insole, which was introduced in 2006. Both insoles have been specifically designed to meet the demands of differing foot sizes and shapes, both are trim-to-fit products and retail at £39.95.

The Superfeet stand stood out from the crowd at ISPO with an array of colour, highlighting the range of different insoles which Superfeet offer. Throughout the show specially trained staff were on hand to fit visitors with Superfeet insoles allowing them to experience the benefits of the products first hand.

Anatom’s Managing Director Gordon Fraser comments; “The Superfeet stand at ISPO was a real highlight for us demonstrating the growth of the Superfeet brand within Europe, and we were pleased to be adding many new retail accounts to our portfolio. The new bright insole colours created a strong visual impact and allowed retailers to directly see how the new packaging would merchandise effectively in-store. We are hoping to mirror the sales of 2006 again in 2007 and continue to build the brand within Europe.”

To see the whole Superfeet range and to find your nearest retailer please visit www.anatom.co.uk

-ENDS-

Notes To Editors:

Agion –

The use of Agion® antimicrobial top over cover treatment was introduced on Superfeet’s new Orange and Berry insoles and as of Spring 07 will be featured on all Superfeet Trim-to-Fit products. Agion is an environmentally friendly prevention system for textiles and fabrics that reduces bacteria and helps prevent foot odour.

Superfeet History –

Superfeet Worldwide is the revolutionary leader of the insole industry. Originally a sports division of one of the world’s leading podiatry labs, Northwest Podiatric Laboratory, Superfeet began designing and manufacturing custom insoles in 1977 with the mandate to provide more affordable orthotics to the general public. Since then the product line has expanded to include Trim-to-Fit and Easy Fit Premium Insoles for every type of sport and casual activity, in every type of footwear. The founders of Superfeet, Dr’s Dennis N Brown D.Sc (Hon) and Christopher E. Smith D.P.M have over 40 patents to their credit. The shape and design of every Superfeet insole is the result of their 40+ years of experience and knowledge from working on over a million pairs of feet.

Superfeet are currently distributed globally and have established awareness widespread in the sports, casual, industrial and medical markets.