ORANGE FOR MEN!

Superfeet, the premium insole, is to launch a completely new insole to the European market at ISPO Munich, 4^th-6^th February 2007.

The new Orange insole has been specifically designed for the male foot when carrying out high impact and endurance activities. This is the first male specific product within the Superfeet portfolio and follows the introduction of the women’s Berry insole, last year.

Superfeet’s new Trim-to-Fit® Orange and Berry premium insoles are designed to address the unique differences between men’s and women’s feet and footwear. Whether running, skiing, cycling, walking or standing, both models are created to provide additional comfort and shock absorption.

The Orange and Berry maintain Superfeet’s proven biomechanical function while combining the heel depth of the most shock absorbent insole with the shape of Superfeet’s most versatile insole. In addition to the high-density foam and Agion® antimicrobial treated top cover, both the Orange and Berry models feature a new forefoot shock pad. It is ideal for use in sports and work footwear and also for individuals who stand for long periods of time or if necessary, this pad can be peeled off and repositioned during the fitting and trimming process. The Orange retails at srp £39.95.

Anatom, the European distributors of Superfeet will be carrying out personalised fittings of the Orange insole at ISPO Munich, Hall B4 stand 415, where the product will be displayed for the first time.

-ENDS-

Notes To Editors:

Agion –

The use of Agion® antimicrobial top over cover treatment was introduced on Superfeet’s new Orange and Berry insoles and as of Spring 07 will be featured on all Superfeet Trim-to-Fit products. Agion is an environmentally friendly prevention system for textiles and fabrics that reduces bacteria and helps prevent foot odour.

Superfeet History –

Superfeet Worldwide is the revolutionary leader of the insole industry. Originally a sports division of one of the world’s leading podiatry labs, Northwest Podiatric Laboratory, Superfeet began designing and manufacturing custom insoles in 1977 with the mandate to provide more affordable orthotics to the general public. Since then the product line has expanded to include Trim-to-Fit and Easy Fit Premium Insoles for every type of sport and casual activity, in every type of footwear. The founders of Superfeet, Dr’s Dennis N Brown D.Sc (Hon) and Christopher E. Smith D.P.M have over 40 patents to their credit. The shape and design of every Superfeet insole is the result of their 40+ years of experience and knowledge from working on over a million pairs of feet.

Superfeet are currently distributed globally and have established awareness widespread in the sports, casual, industrial and medical markets.