Press Release and Press Information

Anatom press releases and information for editorial purposes.

FACTS & FIGURES

DYNAFIT – THE SNOW LEOPARD IS IN THE ASCENDANT. Speed up – it is a slogan that defines the brand values of DYNAFIT: speed, lightness, performance and technology. DYNAFIT is a brand for athletes. It is dedicated to all ambitious ski touring racers, and provides the ski touring market with a continuous stream of technical innovations. Originally an Austrian ski boot manufacturer, DYNAFIT became part of the SALEWA/ Oberalp Group in 2003, and active ski tourers have been guiding the development and structure of the brand ever since.

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Low Tech Race – the figures say more than words: 111 g

They weighed over 50% less than the lightest frame bindings. Twenty-fi ve years later DYNAFIT marks another crowning achievement. The new „Low Tech Race“ is ready to go. Now constructed of magnesium, aluminium, and titanium, the front and rear units weigh only 111 grams in total! This is the lightest binding ever in the Dynafi t series.Some products prove themselves instantly. DYNAFIT ski bindings fall into this group. The principle of frameless construction has radically changed ski mountaineering and ski touring.

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Freeride Touring - get stoked!

Products such as our Low Tech binding and the Dy.N.A. race boot have had a seminal influence on the ski touring market. But there is so much more to come. Inspired by the growing numbers of freeriding fans, this discipline of mountain sports is making inroads into the world of ski mountaineering: we call it freeride touring.

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DYNAFIT WORKS TO HELP ITS ENDANGERED TRADEMARK

COLLECT METRES OF ASCENT FOR THE SNOW LEOPARD The snow leopard found in the logo of all-round ski touring supplier DYNAFIT truly represents the company. Not only does it highlight the company’s affinity with this elegant mountain cat, but it also symbolises the efforts that the company is making to support this animal and its habitat.

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SUPERFEET RELEASES WIDE MODEL OF BEST-SELLING GREEN INSOLE

Wide Green is engineered to fit wider feet up to size 6E

FERNDALE, WA - SEPTEMBER 14, 2009 - Industry leader Superfeet Worldwide Inc. announces the release of a new wide size run of their Trim-to-Fit™ Green Premium Insole, "Wide Green". The fall release is a timely response to the growing demand for both footwear and foot health accessories that accommodate wider feet.

TEKO® TO BECOME THE OFFICIAL LICENSED SOCK OF THE FREERIDE WORLD TOUR

Teko the performance sock brand based in Boulder, Colorado have signed an agreement to become the official licensed sock of the Freeride World Tour for season 2012. Being recognised at this level for the quality and performance of their socks is a very high accolade for Teko® and they see that as a strategically important move that will raise the awareness for their brand in many countries around the world.

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Anatom Footwear V1 Trail shoe reviewed in TGO

Anatom Footwears all new V1 Trail shoe has just been reviewed by TGO... and they loved it! The full review is copied below, or you can view it on the TGO website here.

Teko win Recommended Award from Walk Highlands

We've always known that Teko socks are the 'best on the planet' but it's always reassuring to hear it from others!

With that in mind why don't you time out and read the wonderful review in full on the Walk Highlands website. Pretty good, isn't it?

Combine the spectacular performance levels with Teko's strong green standpoint and competitive pricing and you can see why the Teko brand is such an attractive one in todays world.